by Rhona Mahony. The Better World Club (BW) is a new, do-gooder auto club. One co-founder, Mitch Rofsky, worked long ago for Ralph Nader’s Public Citizen. The other, Todd Silverman, started a big, successful travel agency. They believe in “socially responsible” business. They are the “eco-friendly” seller of towing assistance, travel advice, and insurance.
All I want from an auto club, though, is the telephone number of the nearest tow-truck operator when my car breaks down far from home. Soon, it seems to me, I won’t need to pay an auto club anything for that number. With a smart phone, and wider cell phone coverage, I’ll be able to get it from the Web even when I’m stuck in a lonely, Mojave Desert breakdown lane, watching the tumbleweed roll past the vultures sitting closer and closer ’round my dented Volvo station wagon….
I proposed, then, in an email to the Better World Club that they give away the phone numbers of their tow truck operators and networks of operators. Look ahead! Panache! Alas, I was disappointed.
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